Hi, I’m Naziha

Welcome to Profit & Panache.

I’m a Chartered Accountant (ACA) with over 15 years of experience across private equity, investment management, and running my own boutique practice. Over the years, I’ve handled everything from multi-million-pound funds to small business accounts

That is why I founded this practice: to give ambitious, women-led brands the financial structure they deserve—whether you are an early-stage startup, an established SME, or a self-employed professional managing your personal and practice finances.

My goal isn't just to hand you monthly reports; it's to be a true commercial co-pilot, giving you the financial structure you need underneath so you can lead with total clarity and confidence.

"Explore the facts, philosophy, and history that shape how I manage your money below."

My Credentials

    • Chartered Accountant — ACA, Institute of Chartered Accountants of India

    • ACCA Diploma in International Financial Reporting — DipIFR

    • ACCA part-qualified

    • Bachelor of Commerce

    • 20+ years end-to-end finance experience

    • 7+ years in investment management / private equity environments

    • 10+ years running my own boutique accounting firm

    • Book-keeping

    • Statutory accounts

    • Tax planning and compliance

    • Cashflow, budgeting, forecasting,

    • Payroll & VAT

    • Audits

    • Management accounting

    • Raising Capital - SEIS/EIS

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The story behind the name

When I created this practice, I set out to answer a question so many visionary women ask themselves late at night: What is all this hard work actually for?

To me, a business that genuinely serves your life needs two distinct wings to fly:

  • Profit is the peace of mind. The quiet power underneath your vision—the deep breath that comes from knowing your business is safe, resilient, and paying you what you’re worth. Without it, even the most inspiring venture becomes an exhausting job you can’t walk away from.

  • Panache is the lush life it brings. The freedom, beauty, and joy that money is meant to unlock—from the confidence to lead without burnout, to the luxury of space and choice. Without it, success is just another achievement you’re too tired to celebrate.

I built Profit & Panache so you never have to let your business consume you to make it successful. My mission is to help you build both: a business engineered to generate real wealth, and the freedom to live with true flair.